If you're searching for methods to monetize your blog, one of the simplest places to start is with display advertisements. In this post, we'll compare AdSense vs AdThrive side by side so you can decide which one is better for your website.
Other monetization tactics, such as affiliate marketing and sponsored content, can be used in addition to the money you generate from display advertisements on your site. This combo can help you enhance your blog's ROI, earning you money for every view!
ADSENSE VS ADTHRIVE: THE MAIN DIFFERENCES
Are you in a hurry? Here are the key distinctions between AdSense and AdThrive:
Because there is no minimum traffic requirement for AdSense, anybody may apply, however AdThrive is a premium ad network that demands a minimum of 100,000 monthly visits.
If you wish to apply for AdThrive, your material must be compelling and completely original, whereas any site may use AdSense as long as it follows the fundamental terms and requirements of AdSense.
You may only apply for AdThrive if the bulk of your traffic comes from the United States, United Kingdom, New Zealand, Australia, or Canada. Anyone, regardless of traffic source, can apply for AdSense.
OVERVIEW AND MAIN FEATURES OF ADSENSE VS ADTHRIVE
AdSense is one of the most well-known and widely used ad networks. AdSense is a great place to start for novice bloggers because there are no minimum traffic requirements.
This is how it works:
You will be given a line of code to insert into your website. You may select which pages to display advertising on and eliminate any pages from which you do not want adverts to appear. Pages focusing on affiliate earnings, for example.
AdSense combines your website with appropriate advertising based on the content you produce. This implies that your target audience should only see adverts that are relevant to them.
Advertisers can then compete for ad space on your website. The highest bidder wins the position, and their advertisement will appear on your site.
AdSense handles all payments. AdSense receives its cut of the fee after collecting payment from advertising. They will then compensate you for your ad profits. Each ad generates 68% of the income for the publisher.
Signing up is absolutely free for publishers, and no monthly fees are ever deducted from your account. This is because Adsense gets a cut of the money before you get paid.
AdThrive is a Google recognized publishing partner, however it operates in a unique manner. Because it is a premium ad network, it employs a customized ad strategy developed in partnership with the publisher. To optimize income, Adthrive offers a specialized ad optimization team that works directly with publishers.
AdThrive collaborates with more than 3500 independent content providers. It employs cutting-edge technology to maximize site performance, engagement, and growth for each publisher.
According to Adthrive, publishers may expect a 75% boost in ad revenue when compared to other major ad networks.
REQUIREMENTS FOR PARTICIPATION
All you need is a Google account to sign up for AdSense. Sign in to AdSense with your Google account and input your phone number and postal address. At this stage, you may also select a payment option and enter your bank account information.
After that, you just put a snippet of code into your site's header and wait for your account to be accepted. To join Google Adsense, there is no minimum traffic requirement, however there are a few essential requirements:
You must own your own website and provide unique material.
Your material must adhere to the Adsense Programming Policies.
You must be at least 18 years old.
AdThrive, on the other hand, has certain additional needs. They only deal with the greatest publishers in the world, therefore there are some rather stringent conditions for membership. You must first install Google Analytics in order to validate your traffic.
Your blog must have 100,000 monthly page views.
The bulk of your blog's traffic must come from the United Kingdom, the United States, Canada, New Zealand, or Australia.
To attract the proper advertising, your blog should provide distinctive, compelling material.
After your initial site is accepted into Adthrive, you can apply for additional sites to join the service, even if they have lesser monthly traffic. For each site, you must submit a new application.
SUPPORT FOR CUSTOMERS
If you need assistance with your AdSense account, go to the 'Contact us' page in Adsense's support center. Simply enter in your question, and you will be presented with a list of resources to help you solve your problem.
If you can't find what you're looking for here, click 'Next Step' to get in touch with someone from the assistance center. Your question will typically be addressed within two business days. It is worth noting, however, that response times may be greater during peak periods such as vacations.
Adthrive's customer service is substantially faster. If you have a problem or want to report a poor ad, simply go to their website's Support area. You may submit a ticket about your concern here.
When filling out your support request form, you may additionally specify how urgent your situation is. This implies that if your matter is critical, you can anticipate a speedy response and resolution.
You may also contact AdThrive support by email at support@adthrive.com. Monday through Friday, 8 a.m. to 5 p.m. Eastern Time.
Overall, Adthrive delivers somewhat faster customer assistance.
SPEED OF THE SITE
Unfortunately, showing adverts of any type will somewhat slow down your site. What the ad network can do to mitigate this is the question.
ADSENSE
Adsense does not provide any specific tools to aid with page performance optimization. This implies that you must check your own page speeds. This may be done in Google Analytics by going to Behavior > Site Speed. You may view your average page load times here and make changes if required.
ADTHRIVE
AdThrive's advertising load asynchronously to reduce website loading times. This means they load separately after all of your content has loaded, and so have no detrimental influence on the user's experience on your site.
AdThrive wins in terms of site performance owing to its asynchronous ad loading.
ANALYTICS AND REPORTING
Adthrive provides publishers with an easy-to-use dashboard that displays all of the important data at a glance.
More thorough reports on: are available on the AdThrive dashboard.
Pageviews Earnings
The sources of traffic
Earnings from videos
You may also delve further into this data to get comprehensive reports by date, traffic source, pages, and other criteria.
Within your AdSense account, you may see your AdSense reports and statistics. As with Adthrive, you are given a summary of your profits as well as pageviews, RPMs, and all of the other information you want.
You may also generate custom reports, compare them, and save and export your results.
Overall, Adsense and Adthrive both offer thorough reporting and analytics. Adthrive's dashboard, on the other hand, is slightly more user-friendly and straightforward to use.
WHO PAYS MORE: ADSENSE OR ADTHRIVE?
When it comes to display advertising revenue, it's tough to give precise figures. This is due to the fact that revenues might vary greatly based on the specialty and the nations from which the traffic is originating.
At the low end of the range, you may make $2-$5 per 1,000 visits with Adsense. On the higher end of the range, a blog in a niche with a high CPC may cost more than $30 per 1,000 visits.
Adthrive, on the other hand, guarantees publishers RPM (profits per 1,000 pageviews).
According to Adthrive:
We promise that within your first two weeks with AdThrive, you will have a 20% higher RPM compared with your prior ad management provider - without raising the number of advertising on your site.
AdThrive
What if they don't keep their word? Adthrive pledges to pay the difference (plus 20%) plus an extra $5,000.
So, while we can't promise how much you'll make with Adsense vs Adthrive, Adthrive assures that you'll make more.
PAYMENT THRESHOLDS
The minimum payout level for Adsense is $100. Adsense is paid on a monthly basis. This implies that any money you make will be paid out at the end of the next month, provided the payment criteria is satisfied.
The Adthrive ad network, on the other hand, has a significantly lower minimum payment requirement of just $25. However, given Adthrive's high traffic needs, this should not be an issue! This also implies that any subsequent sites you add to your Adthrive account after your original site is authorized will get paid swiftly, even if they have lesser traffic.
THE DIFFERENCES BETWEEN ADSENSE AND ADTHRIVE
Adsense and Adthrive, like anything else, have advantages and disadvantages. Let us investigate.
PROS AND CONS OF ADSENSE
Advantages: There are no minimum traffic regulations.
It is free to join and simple to use.
You may immediately begin monetizing a new website with Adsense advertisements.
Cons: In comparison to other ad networks, it has a low EPMV (profits per 1,000 visits).
Less control over the sorts of advertisements shown
PROS AND CONS OF ADTHRIVE:
Pros:
RPMs at a high level
Quick approval and integration
Excellent client service
Ad structure and placement must be customized for best income potential.
Hosting for video advertisements
Analytics and a user-friendly dashboard
Obtaining access to the finest brands and campaigns
Cons: Excessive minimum traffic requirements
It is difficult to obtain approval.
HOW MUCH DO ADSENSE AND ADTHRIVE COST?
Joining AdSense is entirely free. They do, however, take a cut of your ad earnings. This equates to 32% of the income generated by each ad. As a result, publishers receive 68% of the income from each ad.
AdThrive, which employs a similar revenue share model, is also free to join. Publishers gain 75% of the revenue from each ad, while AdThrive keeps the remaining 25%.
THE VERDICT: WHICH IS BETTER, ADSENSE OR ADTHRIVE?
It's tough to determine which is better overall between AdSense and AdThrive. This is due to the disparity in needs. They each serve a distinct segment of the market. If you're a beginner blogger who is just getting started, Adsense is the logical choice for you. However, there are some better possibilities for beginning bloggers, which we shall discuss further in the next section.
If you have more than 100,000 monthly visits, AdThrive is almost probably a better option than Adsense. AdThrive assures that you will make more and is even willing to back up their guarantee with an additional $5,000 if they don't, so they're definitely worth switching to if you're wanting to enhance your ad revenue.