Do you want to grow your Amazon FBA company and enter profitable new markets? It's difficult to know where to begin with so many distinct Amazon markets globally and more to come.
As of April 2023, Amazon Marketplace is available in 25 countries globally, with all of them allowing third-party vendors to list their items on the site. There is immense potential for growth in international markets and significant benefits for your online store if you take advantage of worldwide chances.
This blog article will go through all of the markets for selling items and offer advice on which ones are worth breaking into as an Amazon seller - so saddle up and prepare for a whistlestop round-the-world trip!
UNITED STATES - AMAZON.COM
Amazon.com: The Amazon.com marketplace in the United States is the most established and sophisticated of all Amazon stores in terms of traffic and sales. Without a doubt, the US market is Amazon's biggest marketplace, accounting for 67% of total global sales.
Amazon USA raised its growth by 19% in 2021 alone. It's difficult to picture other marketplaces ever catching up.
Germany, the United Kingdom, and Japan contribute for only 20% of total income, while the other active nations (15 as of 2021) generate only 14%.
Despite Amazon's massive foreign expansion efforts, the US marketplace remains dominant, with 77% of Amazon sellers selling in this specific marketplace.
Amazon controls the entire eCommerce sector in the United States. Amazon receives over half of all online money spent in the United States!
English is the official language.
USD is the currency.
Amazon has a 67% market share.
GERMANY - AMAZON.DE
Amazon.de: Given the huge demand for speedy delivery among German buyers and the UK's English-speaking population, expanding to Europe might be a wise move for e-commerce enterprises. Several Amazon marketplaces in Europe are bolstered further by efficient fulfillment systems such as European Fulfilment Network or Multi-Country Inventory (MCI), which offer speedier shipping alternatives and allow for easy expansion over the whole EU with Pan-European FBA.
In 2020, the German Amazon marketplace accounted for 7.7% of total Amazon sales and was Amazon's busiest marketplace outside of the United States. Amazon's Fulfillment Center network in Germany uses FC capacity from Poland and the Czech Republic, with an extra €0.35 Choice of Placement cost for outbound products transported from DE. Local VAT responsibilities for online merchants permitting placement in Poland and the Czech Republic will be borne by Amazon sellers.
Product listings on each local Amazon marketplace should be written in the correct language to ensure buyers understand what is being provided. This is especially important for US sellers wishing to grow their Amazon company into these countries.
Surprisingly, British vendors account for 22% of sales on Amazon Germany, while German sellers account for 10% of sales.
German is the language of instruction.
EUR is the currency.
Amazon has a 7.7% market share.
UNITED KINGDOM - AMAZON.CO.UK
Amazon.co.uk is the third most popular marketplace, accounting for 6.9% of total Amazon sales globally. The UK market has been a driving factor in the expansion of European internet shopping, with individuals increasingly preferring to purchase online rather than in physical stores.
There is no linguistic barrier preventing US vendors from selling on Amazon UK.
English is the official language.
GBP is the currency.
Amazon has a 6.9% market share.
4 JAPAN - AMAZON.CO.JP
Amazon.co.jp: Amazon JP accounts for 5.3% of overall Amazon sales and is the world's fourth largest marketplace after the United States, Germany, and the United Kingdom.
To effectively import items into Japan, Amazon sellers who want to sell on this specific marketplace will require a 'importer of goods' with a Japanese trading location. You'll also need a product compliance report, listing translation, and optimization assistance.
Japanese is the official language.
JPY is the Japanese yen.
Amazon has a 5.3% market share.
ADDITIONAL AMAZON MARKETPLACES
INDIA-AMAZON.IN
Amazon.in: Amazon India increased its revenue by 30% for the fiscal year 2021-2022. Certain activities are being phased out in order for the corporation to focus on its main business.
Amazon India maintains a market leader in e-commerce and is well-positioned for future growth. The most popular items in this sector are fashion goods, gadgets, and home entertainment.
Languages: English and Hindi
INR is the Indian rupee.
FRANCE-AMAZON.FR
Amazon.fr: Amazon has a close relationship with French customers, with 94% of people finding it extremely useful. This is especially true in distant locations and villages, where 85% of Amazon customers may obtain things that they would not be able to obtain from local businesses. Amazon's presence in France demonstrates its commitment to delivering accessible services throughout the country.
French is the language of instruction.
EUR is the currency.
ITALY - AMAZON.IT
Amazon.it: Amazon has vowed to quadruple the 2020 export value of Italian SMBs to €1.2 billion in yearly export sales by 2025, assisting Italy in meeting its National Recovery and Resilience Plan targets while extending global access to genuine Italian products.
This action is part of Amazon's broader commitment to supporting small companies in all of the countries in which it operates.
Italian is the official language.
EUR is the currency.
CANADA - AMAZON.CA
Amazon.ca: Amazon Canada will open its most technologically sophisticated facility, YOW3, in October 2022, which will use robots to increase employee experience and efficiency.
Amazon's newest fulfillment facility, located in Barrhaven, Ontario, is only the fifth of its sort in the world. This facility, which covers over 2.6 million square feet across four levels, can store up to 20 million products at a moment, allowing Amazon merchants to make fast and dependable delivery to Canadian customers.
Languages: English and French
CAD is the currency.
SPAIN - AMAZON.ES
Amazon.es: Amazon began operations in Spain in 2011 and has since been happy to contribute significantly to the Spanish economy by giving thousands of permanent employment as well as fulfillment and logistics hubs.
Furthermore, due to their physical proximity, many Portuguese residents have adopted Amazon Spain as their preferred shopping destination!
Spanish is the official language.
EUR is the currency.
AUSTRALIA - AMAZON.COM.AU
Amazon.com.au: In the last year, Australian small companies have made great progress on Amazon Australia.
During the fiscal year ended June 30, 2022, approximately 14,000 local businesses began trading via their storefronts and sold more than 27 million things globally - that's an astonishing 50 products purchased through Amazon Australia sellers per minute!
This figure is even more impressive when compared to the previous year: it has climbed by a whopping 15%.
English is the official language.
AUD is the currency.
THINGS TO THINK ABOUT BEFORE EXPANDING INTO OTHER AMAZON MARKETPLACES
Expanding into other Amazon markets can be a good strategy to build your business, but you must do your homework and prepare ahead of time to assure success.
Tools like Jungle Scout may be used to assess the competition and uncover viable chances for growth on Amazon marketplaces. This sophisticated tool may assist you in understanding critical parameters such as price, sales volume, and competitor product evaluations in order to assure success in new foreign markets.
COMPLIANCE WITH LOCAL TAX AND LAW FOR DIFFERENT AMAZON MARKETPLACES
Before you enter any Amazon marketplace, you must ensure that you are in compliance with all applicable local rules and regulations. This involves knowing how to register for taxes in each nation, apply for seller licenses, and file reports on time.
REQUIREMENTS FOR PRODUCT ELIGIBILITY
Each Amazon marketplace has its own set of rules on what things may be sold and how they should be presented. Make certain that you investigate the unique requirements for each marketplace to verify that all of your items fulfill the standards.
CONSIDERATIONS FOR SPECIFIC ITEMS
Additional laws may apply if you sell specific sorts of things, such as food or electronics. Many nations, for example, have limitations on food components and additives, so make sure you understand the regulations of each country before expanding into those markets.
CURRENCY CONVERSIONS ON AMAZON MARKETPLACES
You must ensure that all of your pricing are up to date for each marketplace and that currency conversions are taken into consideration. In order to take payments, certain markets may need you to open a local bank account.
PROTECTION OF BRAND
When expanding into new areas, you must safeguard your brand by protecting any relevant trademarks or copyrights. This entails registering trademarks in each nation, keeping an eye out for counterfeit goods, and taking appropriate action when necessary.
STRATEGIES FOR ADVERTISING
You'll need to devise an advertising plan for each market. Understanding the local language and culture, target audience preferences, and any advertising prohibitions in a specific nation are all part of this.
Before investing in any advertising initiatives, make sure you thoroughly analyze the characteristics of each industry.
SUPPORT FOR LOCAL CUSTOMERS
You must provide customer assistance in each marketplace's native language. This involves processing client returns, refunds, and queries.
Before entering new markets, make sure you have a plan in place for how you will assist your clients.
You will need to recruit someone who can handle customer service and other language-related activities if you do not have workers who can speak the local language.
SOLUTIONS FOR FULFILLMENT AND LOGISTICS
Some nations may require you to employ a third-party fulfillment provider to send your goods within the country. It is critical to investigate the services that are offered and how they will effect your prices and client experience.
Understanding the various carriers, travel times, and unique needs for specific nations or locations are all part of this. Before venturing into new markets, conduct thorough study regarding your possibilities.
FINAL THOUGHTS ON AMAZON MARKETPLACES
Expanding your business into other Amazon markets can be a terrific way to develop, but it is critical to do your homework and prepare ahead of time to ensure success.
Make sure you understand the local laws and regulations in each nation, as well as the product eligibility criteria, currency conversions, brand protection measures, advertising tactics, customer service requirements, and delivery options.
Doing your homework ahead of time will help you be well-prepared for success in new Amazon markets.